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Search Engine Optimisation

Search Engine Optimization. SEO the most effective tool to rank your website higher on search engine. SEO is basically choosing content from websites, online platform and optimizing on search engine (ex: google), to make them rank on top of the page when someone is searching for something particular.

SEO is of two forms On-page SEO and Off-page SEO

On-page SEO is what the visitors view on the website. It improves ranking by building, upgrading content. Includes keywords research, eye catching content, high quality designs. The content should be original with better ranking and well searched keywords and more.

Off-page SEO is what the searcher can’t see but it affects the page ranking the most, includes backlinks optimization. Involves technical person to do the work. It is a lot work but is integral for successful SEO implementation

SEO
SEO Data

Why SEO?

SEO is organic doesn’t involve any paid advertising service. The most cost-effective tool to rank higher on search engine. Google delivers organic results based on its assessment of a site’s relevance and quality. 

75% of searchers use google to search. Let’s understand more: If someone types “mobile phone” on google search bar, they might want to buy a phone, know features, suggest someone or more, they will search the first few sites and products.

 

This is where SEO will be applicable to rank your website at the top of search engine so most of the searches will land on your website organically. It’s not as easy as read, the result will be out of consistency and time dedicated. It is result oriented.

Tips For SEO

  1. Keep content reader friendly.                                           

  2. Use Targeted Keywords.                                              

  3. Optimize reasons for site delay.                                        

  4. Regularly update Google Algorithm changes.                    

  5. Update and Rewrite relevant content regularly.         

  6. Use catchy Metatags and informational description.

Conclusion

The goal of SEO is to raise your ranking in organic search results. There are tons of searcher looking for similar product or service on Google. In order to be at the top though there are paid ads working, SEO will always be effective in maintaining organic reach and generate traffic.                   

Contact us to initiate and use updated SEO techniques on your website.

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